The iGaming industry is a Red Bull and has grown remarkably in recent years, as more and more people enjoy online casinos. A key factor behind its success has been the use of financial technology (Fintech) that makes it easier for users to gamble online.
Financial technology has a clear impact on the iGaming industry, as it improves its operations, and security measures to elevate the gaming experience. Moreover, we should also look at how cryptocurrency plays a part in this dynamic sector, and how advanced financial technologies have supported its growth.
The fintech industry has achieved remarkable results in recent years, with the industry growing fast and attracting more users of fintech services from consumers and businesses. A report by KPMG shows that global fintech investment hit a new high of $105 billion in 2020, rising from $87 billion in 2019. These figures are likely to go up by the end of 2023.
Moreover, the demand for fintech services has also risen sharply in recent years, with more consumers and businesses opting for fintech solutions for their financial needs. Besides, the COVID-19 pandemic by late 2019 has also boosted the use of fintech services, as more consumers and businesses relied on digital solutions for their financial needs amid lockdowns and social distancing measures.
As fintech expands, it also affects different industries more. One of the most prominent industries is iGaming which is another very rapidly growing industry in the world.
Fintech powers iGaming
Here we will explore both of these industries and how they affect each other.
How is fintech empowering the iGaming industry?
In recent years, the global online gambling industry known as iGaming, has experienced remarkable progress and accomplishment due to a blend of elements. The expansion of iGaming is primarily attributed to the enhanced availability of the internet and smartphones, which has enabled a wider audience to participate in online gambling sites and enjoy a plethora of games. As a result, accessing online gambling websites and playing diverse games has become more convenient and effortless for individuals.
The success of iGaming was greatly influenced by the rise in increased allowances in many countries. The once-viewed taboo or negative activity of gambling is now widely accepted as a valid form of entertainment, which has fueled the rise in demand for online gambling services. As a result, an increasing number of individuals are eager to take risks and experience the excitement of gambling.
Moreover, the incorporation of advanced technology has heightened the appeal of online gambling websites by enhancing their graphics and diversifying the games available. Consequently, greater numbers of players are drawn toward the industry in search of engaging, thrilling, and immersive experiences.
Various factors, such as changes in regulations, technological advancements, and alterations in consumer preferences, have a significant impact on the iGaming industry. Related to the fintech industry, other industries like e-commerce, mobile gaming, and social media also have a bearing on the online gambling industry. These sectors are dynamic and constantly challenging the limits of innovation, resulting in the emergence of novel technologies and developments in the iGaming industry.
Fintech, short for Financial Technology, entails using technology to deliver financial services and solutions. The term encompasses a wide range of financial products and services, including mobile payments, online banking, blockchain technology, digital currencies, robo-advisors, and peer-to-peer lending. In order to enhance accessibility, efficiency, and customer experience, Fintech companies develop inventive solutions. They rely upon advanced technological advancements such as Artificial Intelligence, Machine Learning, and Big Data analytics to transform the financial industry.
Fintech definition
With the advent of fintech innovations, the iGaming industry has undergone a paradigm shift. Fintech has revolutionized the way gamblers approach online gambling services, bringing forth new opportunities to leverage and enjoy. Of the varied transformative effects that fintech has had on the industry, the amplified use of mobile payment solutions tops the list. This has made online gambling a more hassle-free and accessible experience, empowering players to transact and partake in gaming activities whenever and wherever they desire. Additionally, this has widened the horizon and enabled players who previously had no access to traditional banking services to participate in the iGaming world.
Fintech advancements have introduced novel payment methods, including cryptocurrencies, alongside mobile payments. As a result, online gambling has become more accessible and alluring to a broader population, especially those who hold privacy and security in high regard.
The advancement in fintech has resulted in the creation of more intricate measures in preventing fraud and money laundering. With the use of advanced algorithms and machine learning techniques, iGaming platforms are now equipped to detect and avert fraudulent activities, further bolstering the credibility of the industry and fostering player trust.
Conversely, fintech felt the effects of the gambling sector. Notably, payment processing firms like PayPal and Stripe found major clientele in iGaming platforms. As a result, they designed customized payment processing solutions tailor-made for these sites, thereby simplifying payment processing and curbing fraudulent activities.
Furthermore, the application of blockchain technology has produced gambling platforms that are more secure and transparent, and the implementation of artificial intelligence has facilitated the analysis of player behavior and the enhancement of the overall player experience.
- Suggested read: iGaming, blockchain & crypto: a winning match made in heaven.
The emergence of peer-to-peer betting platforms serves as a prominent illustration of the convergence between fintech and iGaming. By utilizing blockchain technology and smart contracts, these platforms facilitate direct betting between players, as opposed to centralized platforms.
In the following, we’ll assess the crucial interrelation between fintech and iGaming that require development.
Assisting in secure and efficient transactions
The ability to enable safe and swift transactions is among the top benefits of financial technology in iGaming. Online casinos are required to handle enormous financial transactions regularly, and contemporary payment processing solutions simplify this task substantially. By utilizing state-of-the-art encryption technology, confidential user data remains protected, and the process of transaction processing becomes more streamlined, which diminishes the chances of delays or potential hindrances.
The use of tokenization as an innovation has resulted in enhanced security measures whereby unique tokens are utilized instead of sensitive data like credit card numbers. This approach significantly reduces the risk of data breaches, while also guaranteeing the protection of users’ financial information.
Catering to an international audience by providing various payment methods
With the growing scale of the iGaming industry across the world, it has become crucial to cater to players from diverse countries and cultures. Thanks to cutting-edge financial technology, online casinos can now offer a wide range of payment options, enabling them to appeal to a global audience. These payment methods include traditional modes like bank transfers and credit cards, as well as e-wallets and mobile payment solutions, allowing players to select the one that serves them best.
The iGaming industry has experienced a surge in growth due to the flexibility offered to users, allowing them to play well-known casino games such as Blackjack and Roulette from anywhere in the world. Additionally, users can easily deposit and withdraw funds from their preferred payment method, which has attracted a wider range of players.
Streamlining the Gaming experience with Swift deposits and withdrawals
The integration of cutting-edge financial technology in iGaming has effectively simplified the gaming experience as a whole. Lengthy processing times for depositing or withdrawing funds are no longer an issue since many online casinos now provide instantaneous transactions. Consequently, users are now able to partake in their preferred games seamlessly, without any interruptions, resulting in higher player retention and overall satisfaction.
Enhancing confidentiality, privacy, and protection with cryptocurrencies
Over the last few years, the popularity of cryptocurrencies has risen rapidly, and their implementation into the iGaming field has demonstrated their importance as advanced financial tech. Bitcoin, Ethereum, and Litecoin are a few examples of digital currencies that have various advantages for players and operators like faster transactions, reduced transaction fees, and improved privacy protection.
Cryptocurrency transactions that are decentralized not only provide more protection against intermediaries but also boost privacy, making them an attractive option for privacy-focused gamers seeking a safer gaming experience. As a result, crypto transactions have become increasingly appealing to individuals seeking gaming experiences that enhance their privacy.
In this regard, one of the leading and innovative projects to observe is Big Eyes’ casino project, we will see more similar crypto-based options in online casinos, for sure.
Encouraging innovation and development in the iGaming industry
The iGaming industry has greatly benefited from the incorporation of sophisticated financial technology. The continual advancement of payment solutions and the integration of cutting-edge technologies such as blockchain and artificial intelligence (AI) have brought forth fresh prospects for operators and developers alike, paving the way for innovation and growth.
It is exceptional to hear more about AI in the iGaming industry, remember the Thai man who used ChatGPT to generate lottery numbers. Indeed, players are happy with AI, they even started using that so fast!
Consequently, the iGaming industry has grown increasingly dynamic and cutthroat, resulting in more imaginative gaming opportunities that cater to a diverse range of players and cementing its status as a leading player in entertainment.
Conclusion
As the iGaming industry continues to grow, an increasing number of fintech solutions are emerging to help streamline payment transactions and improve the user experience for players. Fintech is revolutionizing the way that people interact with financial services, and the iGaming industry is no exception. To sum up, the intersection of fintech and iGaming has seen a growing intertwining in the past few years.
The iGaming industry has reaped benefits and advancements from fintech breakthroughs, which, in turn, has fueled innovation for the fintech industry, owing to its significant customer engagement. These two industries will undoubtedly leave a lasting impact on each other, as they strive to keep in tandem with the latest technologies and customer preferences.
Fintech is becoming increasingly significant in the iGaming sector, contributing to its growth and innovation and enhancing the user experience for players.